About me
Rachael Haas
I’m a strategic designer with over a decade of experience helping brands and businesses turn ideas into thoughtful, effective creative. My background has taken me from hands-on graphic design and marketing communications to brand strategy, creative direction, digital work, and leading large cross-channel initiatives.
What I’ve learned along the way is that I’m happiest somewhere between the big picture and the details: understanding what needs to happen, helping shape the direction, collaborating with the right people, and still getting my hands into the work.
What I bring to the Table
As a strategic designer, I connect the dots between business goals, audience needs, and creative possibilities to find the right idea and bring it to life.
1. Strategy
Find the real business or communication problem and turn it into a clear creative opportunity.
Brand strategy and positioning
Audience and competitive insights
Creative concept and direction
Connecting business goals to creative opportunities
2. Branding
Define the visual direction, then build a system that can stay recognizable across touchpoints.
Visual identity development
Brand evolution and rebrands
Typography, color and visual language
Brand guidelines and standards
3. Campaigns
Develop the central idea first, then translate it into a flexible visual story across channels.
Campaign concepts and art direction
Advertising and launch creative
Social and digital marketing
Integrated cross-channel execution
4. Digital
Extend brand thinking into web, ecommerce, content systems, and the places people actually interact with it.
Website and responsive design
Ecommerce and marketplace experiences
CMS-driven content and web systems
Digital brand experiences
5. Design
Stay close enough to the work to make sure the idea survives execution and that the details hold up.
Packaging and print
Editorial and presentation design
Environmental and tradeshow graphics
Sales and marketing materials
1. Strategy
Find the real business or communication problem and turn it into a clear creative opportunity.
Brand strategy and positioning
Audience and competitive insights
Creative concept and direction
Connecting business goals to creative opportunities
2. Branding
Define the visual direction, then build a system that can stay recognizable across touchpoints.
Visual identity development
Brand evolution and rebrands
Typography, color and visual language
Brand guidelines and standards
3. Campaigns
Develop the central idea first, then translate it into a flexible visual story across channels.
Campaign concepts and art direction
Advertising and launch creative
Social and digital marketing
Integrated cross-channel execution
4. Digital
Extend brand thinking into web, ecommerce, content systems, and the places people actually interact with it.
Website and responsive design
Ecommerce and marketplace experiences
CMS-driven content and web systems
Digital brand experiences
5. Design
Stay close enough to the work to make sure the idea survives execution and that the details hold up.
Packaging and print
Editorial and presentation design
Environmental and tradeshow graphics
Sales and marketing materials
1. Strategy
Find the real business or communication problem and turn it into a clear creative opportunity.
Brand strategy and positioning
Audience and competitive insights
Creative concept and direction
Connecting business goals to creative opportunities
2. Branding
Define the visual direction, then build a system that can stay recognizable across touchpoints.
Visual identity development
Brand evolution and rebrands
Typography, color and visual language
Brand guidelines and standards
3. Campaigns
Develop the central idea first, then translate it into a flexible visual story across channels.
Campaign concepts and art direction
Advertising and launch creative
Social and digital marketing
Integrated cross-channel execution
4. Digital
Extend brand thinking into web, ecommerce, content systems, and the places people actually interact with it.
Website and responsive design
Ecommerce and marketplace experiences
CMS-driven content and web systems
Digital brand experiences
5. Design
Stay close enough to the work to make sure the idea survives execution and that the details hold up.
Packaging and print
Editorial and presentation design
Environmental and tradeshow graphics
Sales and marketing materials
My Favorite Tools
A few of the tools I use to develop ideas, create the work, and bring it to life.
Illustrator
My go-to for building identities, logos, brand graphics, icons, and scalable visual assets.
Photoshop
Where I edit and composite imagery, build mockups, create campaign visuals, and use AI-assisted tools to extend creative possibilities.
InDesign
My workhorse for presentations, brochures, reports, long-form layouts, and production-ready print files.
Figma
My workspace for building wireframes, responsive layouts, components, and prototypes to shape digital experiences.
Adobe Experience Manager
Where I’ve worked at enterprise scale to organize creative content, build metadata and workflows, and connect assets to broader digital experiences.
My Design Journey
My career has grown from hands-on graphic design and marketing communications into brand strategy, creative direction, digital systems, and independent client work, while keeping me close to the creative execution.
Founder / Brand Designer
Haas Creative Company
2024 - Present
Digital Asset Coordinator
Mortenson
2025 - Present
Senior Brand Strategist / Senior Graphic Designer
Badger Meter
2022 - 2024
Marketing Communications Specialist / Graphic Designer
Badger Meter
2017 - 2022
Senior Print Production Coordinator / Graphic Designer
Badger Meter
2014 - 2017
Founder / Brand Designer
Haas Creative Company
2024 - Present
Digital Asset Coordinator
Mortenson
2025 - Present
Senior Brand Strategist / Senior Graphic Designer
Badger Meter
2022 - 2024
Marketing Communications Specialist / Graphic Designer
Badger Meter
2017 - 2022
Senior Print Production Coordinator / Graphic Designer
Badger Meter
2014 - 2017
Hi
Hi
Let's work together
Have a role where strategy, creativity, and hands-on design come together? I’d love to hear about it.
About me
Rachael Haas
I’m a strategic designer with over a decade of experience helping brands and businesses turn ideas into thoughtful, effective creative. My background has taken me from hands-on graphic design and marketing communications to brand strategy, creative direction, digital work, and leading large cross-channel initiatives.
What I’ve learned along the way is that I’m happiest somewhere between the big picture and the details: understanding what needs to happen, helping shape the direction, collaborating with the right people, and still getting my hands into the work.
What I bring to the Table
As a strategic designer, I connect the dots between business goals, audience needs, and creative possibilities to find the right idea and bring it to life.
1. Strategy
Find the real business or communication problem and turn it into a clear creative opportunity.
Brand strategy and positioning
Audience and competitive insights
Creative concept and direction
Connecting business goals to creative opportunities
2. Branding
Define the visual direction, then build a system that can stay recognizable across touchpoints.
Visual identity development
Brand evolution and rebrands
Typography, color and visual language
Brand guidelines and standards
3. Campaigns
Develop the central idea first, then translate it into a flexible visual story across channels.
Campaign concepts and art direction
Advertising and launch creative
Social and digital marketing
Integrated cross-channel execution
4. Digital
Extend brand thinking into web, ecommerce, content systems, and the places people actually interact with it.
Website and responsive design
Ecommerce and marketplace experiences
CMS-driven content and web systems
Digital brand experiences
5. Design
Stay close enough to the work to make sure the idea survives execution and that the details hold up.
Packaging and print
Editorial and presentation design
Environmental and tradeshow graphics
Sales and marketing materials
1. Strategy
Find the real business or communication problem and turn it into a clear creative opportunity.
Brand strategy and positioning
Audience and competitive insights
Creative concept and direction
Connecting business goals to creative opportunities
2. Branding
Define the visual direction, then build a system that can stay recognizable across touchpoints.
Visual identity development
Brand evolution and rebrands
Typography, color and visual language
Brand guidelines and standards
3. Campaigns
Develop the central idea first, then translate it into a flexible visual story across channels.
Campaign concepts and art direction
Advertising and launch creative
Social and digital marketing
Integrated cross-channel execution
4. Digital
Extend brand thinking into web, ecommerce, content systems, and the places people actually interact with it.
Website and responsive design
Ecommerce and marketplace experiences
CMS-driven content and web systems
Digital brand experiences
5. Design
Stay close enough to the work to make sure the idea survives execution and that the details hold up.
Packaging and print
Editorial and presentation design
Environmental and tradeshow graphics
Sales and marketing materials
1. Strategy
Find the real business or communication problem and turn it into a clear creative opportunity.
Brand strategy and positioning
Audience and competitive insights
Creative concept and direction
Connecting business goals to creative opportunities
2. Branding
Define the visual direction, then build a system that can stay recognizable across touchpoints.
Visual identity development
Brand evolution and rebrands
Typography, color and visual language
Brand guidelines and standards
3. Campaigns
Develop the central idea first, then translate it into a flexible visual story across channels.
Campaign concepts and art direction
Advertising and launch creative
Social and digital marketing
Integrated cross-channel execution
4. Digital
Extend brand thinking into web, ecommerce, content systems, and the places people actually interact with it.
Website and responsive design
Ecommerce and marketplace experiences
CMS-driven content and web systems
Digital brand experiences
5. Design
Stay close enough to the work to make sure the idea survives execution and that the details hold up.
Packaging and print
Editorial and presentation design
Environmental and tradeshow graphics
Sales and marketing materials
My Favorite Tools
A few of the tools I use to develop ideas, create the work, and bring it to life.
Illustrator
My go-to for building identities, logos, brand graphics, icons, and scalable visual assets.
Photoshop
Where I edit and composite imagery, build mockups, create campaign visuals, and use AI-assisted tools to extend creative possibilities.
InDesign
My workhorse for presentations, brochures, reports, long-form layouts, and production-ready print files.
Figma
My workspace for building wireframes, responsive layouts, components, and prototypes to shape digital experiences.
Adobe Experience Manager
Where I’ve worked at enterprise scale to organize creative content, build metadata and workflows, and connect assets to broader digital experiences.
My Design Journey
My career has grown from hands-on graphic design and marketing communications into brand strategy, creative direction, digital systems, and independent client work, while keeping me close to the creative execution.
Founder / Brand Designer
Haas Creative Company
2024 - Present
Digital Asset Coordinator
Mortenson
2025 - Present
Senior Brand Strategist / Senior Graphic Designer
Badger Meter
2022 - 2024
Marketing Communications Specialist / Graphic Designer
Badger Meter
2017 - 2022
Senior Print Production Coordinator / Graphic Designer
Badger Meter
2014 - 2017
Founder / Brand Designer
Haas Creative Company
2024 - Present
Digital Asset Coordinator
Mortenson
2025 - Present
Senior Brand Strategist / Senior Graphic Designer
Badger Meter
2022 - 2024
Marketing Communications Specialist / Graphic Designer
Badger Meter
2017 - 2022
Senior Print Production Coordinator / Graphic Designer
Badger Meter
2014 - 2017
Hi
Hi
Let's work together
Have a role where strategy, creativity, and hands-on design come together? I’d love to hear about it.
About me
Rachael Haas
I’m a strategic designer with over a decade of experience helping brands and businesses turn ideas into thoughtful, effective creative. My background has taken me from hands-on graphic design and marketing communications to brand strategy, creative direction, digital work, and leading large cross-channel initiatives.
What I’ve learned along the way is that I’m happiest somewhere between the big picture and the details: understanding what needs to happen, helping shape the direction, collaborating with the right people, and still getting my hands into the work.
What I bring to the Table
As a strategic designer, I connect the dots between business goals, audience needs, and creative possibilities to find the right idea and bring it to life.
1. Strategy
Find the real business or communication problem and turn it into a clear creative opportunity.
Brand strategy and positioning
Audience and competitive insights
Creative concept and direction
Connecting business goals to creative opportunities
2. Branding
Define the visual direction, then build a system that can stay recognizable across touchpoints.
Visual identity development
Brand evolution and rebrands
Typography, color and visual language
Brand guidelines and standards
3. Campaigns
Develop the central idea first, then translate it into a flexible visual story across channels.
Campaign concepts and art direction
Advertising and launch creative
Social and digital marketing
Integrated cross-channel execution
4. Digital
Extend brand thinking into web, ecommerce, content systems, and the places people actually interact with it.
Website and responsive design
Ecommerce and marketplace experiences
CMS-driven content and web systems
Digital brand experiences
5. Design
Stay close enough to the work to make sure the idea survives execution and that the details hold up.
Packaging and print
Editorial and presentation design
Environmental and tradeshow graphics
Sales and marketing materials
1. Strategy
Find the real business or communication problem and turn it into a clear creative opportunity.
Brand strategy and positioning
Audience and competitive insights
Creative concept and direction
Connecting business goals to creative opportunities
2. Branding
Define the visual direction, then build a system that can stay recognizable across touchpoints.
Visual identity development
Brand evolution and rebrands
Typography, color and visual language
Brand guidelines and standards
3. Campaigns
Develop the central idea first, then translate it into a flexible visual story across channels.
Campaign concepts and art direction
Advertising and launch creative
Social and digital marketing
Integrated cross-channel execution
4. Digital
Extend brand thinking into web, ecommerce, content systems, and the places people actually interact with it.
Website and responsive design
Ecommerce and marketplace experiences
CMS-driven content and web systems
Digital brand experiences
5. Design
Stay close enough to the work to make sure the idea survives execution and that the details hold up.
Packaging and print
Editorial and presentation design
Environmental and tradeshow graphics
Sales and marketing materials
1. Strategy
Find the real business or communication problem and turn it into a clear creative opportunity.
Brand strategy and positioning
Audience and competitive insights
Creative concept and direction
Connecting business goals to creative opportunities
2. Branding
Define the visual direction, then build a system that can stay recognizable across touchpoints.
Visual identity development
Brand evolution and rebrands
Typography, color and visual language
Brand guidelines and standards
3. Campaigns
Develop the central idea first, then translate it into a flexible visual story across channels.
Campaign concepts and art direction
Advertising and launch creative
Social and digital marketing
Integrated cross-channel execution
4. Digital
Extend brand thinking into web, ecommerce, content systems, and the places people actually interact with it.
Website and responsive design
Ecommerce and marketplace experiences
CMS-driven content and web systems
Digital brand experiences
5. Design
Stay close enough to the work to make sure the idea survives execution and that the details hold up.
Packaging and print
Editorial and presentation design
Environmental and tradeshow graphics
Sales and marketing materials
My Favorite Tools
A few of the tools I use to develop ideas, create the work, and bring it to life.
Illustrator
My go-to for building identities, logos, brand graphics, icons, and scalable visual assets.
Photoshop
Where I edit and composite imagery, build mockups, create campaign visuals, and use AI-assisted tools to extend creative possibilities.
InDesign
My workhorse for presentations, brochures, reports, long-form layouts, and production-ready print files.
Figma
My workspace for building wireframes, responsive layouts, components, and prototypes to shape digital experiences.
Adobe Experience Manager
Where I’ve worked at enterprise scale to organize creative content, build metadata and workflows, and connect assets to broader digital experiences.
My Design Journey
My career has grown from hands-on graphic design and marketing communications into brand strategy, creative direction, digital systems, and independent client work, while keeping me close to the creative execution.
Founder / Brand Designer
Haas Creative Company
2024 - Present
Digital Asset Coordinator
Mortenson
2025 - Present
Senior Brand Strategist / Senior Graphic Designer
Badger Meter
2022 - 2024
Marketing Communications Specialist / Graphic Designer
Badger Meter
2017 - 2022
Senior Print Production Coordinator / Graphic Designer
Badger Meter
2014 - 2017
Founder / Brand Designer
Haas Creative Company
2024 - Present
Digital Asset Coordinator
Mortenson
2025 - Present
Senior Brand Strategist / Senior Graphic Designer
Badger Meter
2022 - 2024
Marketing Communications Specialist / Graphic Designer
Badger Meter
2017 - 2022
Senior Print Production Coordinator / Graphic Designer
Badger Meter
2014 - 2017
Hi
Hi
Let's work together
Have a role where strategy, creativity, and hands-on design come together? I’d love to hear about it.