Featured Projects
These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.

Branding
Pause & Effect Skincare
Built a cohesive skincare brand for midlife skin across identity, packaging, web, e-commerce, and Amazon.

Branding
BlueEdge
Helping reposition Badger Meter from a traditional water meter manufacturer to a broader smart water technology company without walking away from the equity of the established brand.

Campaigns
Smart Water Is
Evolved an established product-focused campaign into a modern, solutions-led platform built around four connected pillars, then extended it across advertising, digital, and a 40×50 ft trade show experience.

Editorial Design
Sustainability Reports
Building Badger Meter’s sustainability story from its first report into an annual 50+ page publication.
More Projects
Featured Projects
These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.

Branding
Pause & Effect Skincare
Built a cohesive skincare brand for midlife skin across identity, packaging, web, e-commerce, and Amazon.

Branding
BlueEdge
Helping reposition Badger Meter from a traditional water meter manufacturer to a broader smart water technology company without walking away from the equity of the established brand.

Campaigns
Smart Water Is
Evolved an established product-focused campaign into a modern, solutions-led platform built around four connected pillars, then extended it across advertising, digital, and a 40×50 ft trade show experience.

Editorial Design
Sustainability Reports
Building Badger Meter’s sustainability story from its first report into an annual 50+ page publication.
More Projects
Featured Projects
These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.

Branding
Pause & Effect Skincare
Built a cohesive skincare brand for midlife skin across identity, packaging, web, e-commerce, and Amazon.

Branding
BlueEdge
Helping reposition Badger Meter from a traditional water meter manufacturer to a broader smart water technology company without walking away from the equity of the established brand.

Campaigns
Smart Water Is
Evolved an established product-focused campaign into a modern, solutions-led platform built around four connected pillars, then extended it across advertising, digital, and a 40×50 ft trade show experience.

Editorial Design
Sustainability Reports
Building Badger Meter’s sustainability story from its first report into an annual 50+ page publication.


